Consumers make snap judgments. A spotless retailer implies good quality and attention to detail, when smudged glass or sticky floors cause question. Behavioural science phone calls this the halo impact — when men and women think that a single beneficial trait (cleanliness) indicates anything else is sweet as well. Suppliers who retain glowing env

Buyers make snap judgments. A spotless shop indicates high-quality and attention to detail, even though smudged glass or sticky flooring induce question. Behavioural science phone calls this the halo outcome — when individuals presume that one particular beneficial trait (cleanliness) usually means every thing else is good also. Suppliers who kee